Posts Tagged ‘reviews’

As Internet marketers, one of the important opportunities we have is to create an eBook that we think everyone will want to read. But think about this: Not everyone who buys your book wants to spend time reading it from the computer screen, and there aren’t many people who are always willing to waste paper and ink to print out a lengthy eBook. What to do? The answer is to expand the mediums in which your product is available. However, if you approach a publisher such as Random House or McGraw-Hill, you will find it is much harder to publish your product in a tangible version because you have to have an agent, a pristine product, and the process itself can take months or years.

Printed material is scrutinized very carefully. Nobody wants to wait that long to publish their book. Not to mention the fact that by the time your book is on the shelves ready to be sold, your information is outdated. The methods you outlined and the resources you noted may be defunct. You must be able to stay current with the needs of your niche.

This is where self-publishing comes in handy. With self-publishing, you can start with a concept and, within a matter of days or even hours, you can have a product that’s ready to sell. No hassles, no rejections, no worries about anything.

With LuLu.com, you can get started right away. You can publish as many books at a time as you want and they can either all be shipped to you or they can be mailed to your customers directly whenever an order is placed. 

Getting started is very simple and you can get your book printed and shipped for less than $10 for the hardcover. There are no hoops to jump through and no people you have to impress. You simply upload the book to Lulu.com and they take care of everything for you once you have handled the actual product creation.

As an optional service, Lulu.com has three different packages that you can invest in for the production and sale of your book. For $350, the Marketing Pack offers you an original press release, $100 for Google AdWords, promotional materials, a listing on the Lulu Marketplace, your book visible in the Library of Congress, and a sample chapter to give to retailers to entice customers to purchase your book.

The other packages offer much more than that, including expert reviews, book formatting, custom cover design, free copies of your book, myour book in PDF format, and you can even get an ISBN for it. But, since this is essentially a Do-It-Yourself type of operation, don’t expect Lulu to do the marketing for you. You will have to do that by yourself.

Lulu.com is an innovating  site, it’s completely user-driven and user-supported. There is even a way for you to connect with other authors. You can talk live with a Lulu.com representative who will answer your questions and guide you through the process. You are in complete control over the entire publishing process and you can give as much control to Lulu as you wish.