Posts Tagged ‘market research’

Successful Internet marketers know that the key to making money online is research, research, and more research. The more you know about your niche market, the better you can target what your demographic wants.

When you meet your market’s wants and needs, then you secure a single sale today and possibly gain a loyal customer for life. You can spend a lot of money on the latest hot research tool.

Some are hot but many fizzle. You can find fantastic research without spending a penny. Just go to the granddaddy of all information sources: Google. Maybe you have seen Google groups and search functions. Those are good but you can kick your research up a level at Google Labs with a useful (and free) experimental tool that you will find at http://www.google.com/experimental.

Let’s say you have a niche idea and you want to see if it’s hot. Look at the Timeline feature(under Alternate views for search results). On the Timeline, you can see dates and note how the market interest rises or falls during certain time periods.

You can also get location and measurements for points on the timeline. One thing you may discover with timelines is that your niche market is seasonal, so you plan ahead to launch an offer just as the next season begins.

Or you may find that your niche hit its high point awhile ago and is actually on the decline. That’s a cue to look elsewhere. While the market interest is declining, you may not see the fall from search items nearly as fast as you  see the trend from looking at timelines.

Either way, timelines are really valuable ways to help you see the market history. If you want to know where something is happening, use the map feature. Click on a search topic like “PGA Tour.”

You see a map of the continental United States with bubbles. Inside each bubble is a letter that corresponds to information on the left side of the map. You can also click on a bubble such as “D” which gives a pop up identifying the site as Ponte Vedra Beach, Florida, the home of the PGA.

Use your mouse to move outward and the map shows more detail, street names and intersections of the tour location. As you compare ideas, you can quickly switch among timeline, search, and map view without leaving the same screen. This makes your research time more productive.

Knowing that time is money for Internet marketers, Google Experiments offers short cut keys that minimize mouse use while moving around easily. Want to drill down into the content and have a closer look? You can use the right hand navigation or left hand navigation option so the additional content information is presented in a way most comfortable for your reading style.

Now that’s true convenience! Get over to Google Experiments and join one  experiment (only one at a time is allowed) to try this amazing free tool for your market research needs.