Not to mention that if you give away everything too soon, you have nothing left to follow up. Getting those names and emails into your autoresponder is pure gold. But you’ll leave nuggets on the ground by not having an interesting second or third offer.

Take your prime niche and jot down five ideas that you want to convey to an Internet reader. Next, pull three subtopics out of each of the five ideas. Now you have 15 topics or triple the options. You don’t have to tell everything you know on the first offer. Give good information that is well written, then end with a teaser for more. That prompts them to buy the next offer.

You may also use your autoresponder to deliver the three parts of one topic on different days. That keeps the subscribers’ anticipation level up. Don’t wait too long – send the next segment within 24 hours. You might even choose to stretch the information for 21 days or 30 days with a small piece of information oradvice for each day. Make certain each element hits their email first thing in the morning.

You want your information to be the most interesting, sought after email in a probably crowded in-box. Narrowing your niche also helps you to analyze what topic catches the most interest. If you send out several topics at once, you lose this advantage. Reading time is at a premium for everyone. So why send an eBook with chapters on arthritis, sleep disorders, herbal remedies, and restless leg syndrome if your lead is interested in arthritis only?

Even arthritis can be too broad of a topic. Break this down into subtopics that could be one eBook or individual special report on the basics of living with arthritis, herbal remedies for arthritis, exercises for arthritis sufferers, or finding new treatments for arthritis.

You can also use your  autoresponder for a survey. Place a short survey of three to five  questions about topic interests at the end of your eBook or report. Offer a something of value in return for their time to complete the survey.

Give it a try!

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