Selling products on your own allows you to keep 100% of the profits from your advertising and promotional efforts. You created it, you launch it, people buy – end of story. Not necessarily! Sometimes it pays to sell resale rights to your product so that other marketers can reap the financial rewards.

Not everyone wants to become an affiliate, simply recommending a product for sale. There are other options you can give them that allow you to charge an even higher amount – selling the rights to your product.

Resale Rights

Resale rights are often created to allow others to sell your product directly and keep 100% of the profits themselves. They pay you a one-time fee for this honor. If you sell resale rights to your customers, then they can sell the product, but not the resale rights, to their customers.

Resale rights can be priced much higher, because it’s a one-time purchase and the buyer is going to gain the ability to profit from your product himself and never have to pay another dime to you. The more successful your product already is, the more you can charge for your resale rights.

Master Resale Rights

On the other hand, when you sell “master resale rights,” you are selling your customers the right to sell the product and the resale rights to their customers. These options are popular with people who don’t want to waste weeks, months, or even years creating a product of their own for the purpose of selling resale rights.

Private Label Rights

When you sell “private label rights,” you’re selling an even bigger opportunity – the chance for your customers to brand the product with their own company name and change it as if they were the person who originally created it.

Private label rights go a long way toward branding your image and company name on the ‘net. In a world where you often find dozens of marketers selling cookie cutter products, it’s nice to be able to customize it for your own use.

Full Private Label Rights

“Full private label rights” allow your customers the same privileges as master resale rights, but they can also sell the private label rights to the product to their customers.

So if I buy an eBook’s full private label rights, I have the option to alter it, brand it, and sell the book and the rights to my customers to do the same thing: customize it and sell it themselves.

It is important to note that, although you are free to define your own parameters as to the extent of customization that comes with your private label rights, the typical changes allowed are pre-determined “fields” you have chosen within the document. You can buy software that allows you to create a document in non-editable format (Adobe PDF format) but then designate certain words or lines that anyone can change by downloading a free software utility.

For example, you would allow changes to all the fields that pertain to authorship or contact information, all affiliate links, and miscellaneous things like testimonials, price, signature tag, etc. But, although there are exceptions, most people do not allow changes to the content that could affect the overall quality of the eBook. Imagine what it could look like after seven generations of sales of private resale rights where changes have been made by anyone with any level of knowledge!

Giveaway Rights

Sometimes letting people give away your product is a good way to make money, believe it or not. If you know how powerful viral marketing can be, then you understand that freebies making the rounds on the ‘net can bring droves of traffic to your site, which can result in increased sales.

Make sure your giveaway product has plenty of hyperlinks to your own products or those for which you are an affiliate, so that you can profit from the free distribution of the item. Also make sure your product is secure so that the person getting giveaway rights can’t go in and alter the hyperlinks to steal your traffic from you.

No Rights

You may also want to choose to give zero rights to your customers. That means they can’t share it, sell it, change it, or anything else for that matter. This might be a good option if your product is highly successful and you’d like to restrict it from being easily accessible by everyone on the ‘net.

Before you give away any rights, make sure you spell out all of the details to the buyers, since sometimes the lines get blurred and someone’s definition of resale rights may not be in line with what you understand it to be.

Always make sure they know whether or not you allow it to be used as web content, to be given away as a free bonus, or be packaged and sold with another item. Clearly state if you allow the product to be broken up and sold in pieces – such as an eBook being sold as separate articles.

Sometimes you might want to throw in some extras, just as an eBook has some freebies. Your bonus could be a customizable sales letter for them to use as a plug-and-play opportunity.

If, for any reason, you discover that someone has violated your terms and is going beyond the boundaries you set in place for them to distribute your product, make sure you send a cease and desist letter right away to inform them of the consequences that were outlined in the resale agreement.

They may have made an honest mistake and not known the difference, or it might have been done intentionally. Either way, having a legal document in place protects you and allows everyone to be on the same page.

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