You can use Google to research a niche’s viability, but if you want to streamline the process, Micro Niche Finder (MNF) is a great timesaving tool and one of the most widely acclaimed by marketers. While MFN shares some common features with its top competitors, it stands out for organic search research with its “Strength of Competition” (SOC) feature and Googlebased keyword data.

Many SEO tools measure competition, but they fall short with their methods, often only providing the ratio of keyword popularity to number of Web pages returned in a search for that keyword.

However, Micro Niche Finder uses several variables to determine the SOC(competition) rating, most importantly:

- Page Reputation
- Website Authority
- Incoming Links
- Relevance of Content
- Google PageRank
- Search Volume/Keyword Popularity

More than 200 variables based on Google data factor into the SOC rating. This rating is provided in the form of a green, yellow, or red light, indicating “Go for it!” “Caution” and “Close to Impossible.” Additionally you get a numerical value.

To help you evaluate the commercial value of a niche or keyword, Micro Niche Finder provides a feature based on pulls them all together. On the other hand if the topic of miniature collies is of high interest to you, then this could be the niche. You could have a forum and blog devoted to the niche, product reviews, information products you create and so forth.the Microsoft OCI (Online Commercial Intent) index that estimates the likelihood of a searcher making a purchase based on the search phrase he entered. There’s also a tool that finds the most profitable Affiliate programs for your niche market keyword phrases.

If you’re looking for keywords that have been overlooked by other marketers, Micro Niche Finder streamlines this process. The software’s keyword research tools provide you with related terms, making it easier to find profitable niches or keywords that you may not have thought of yet. MNF accomplishes this process by using synonyms to check related keyword phrases, Google Trends, Latent Semantic Indexing (LSI) and more.

Once locating these keywords, you can use the Narrow Dig feature to zoom in on a keyword phrase and find related keywords that have even better profit potential. Best of all, this is all taken directly from the Google database.

Other features include organization tools, an Ezine Articles module that checks on competing articles, and more.

You can research your niches and markets effectively by using Google and a basic keyword tool. However, if you want to streamline the process, Micro Niche Finder is a good choice.

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