In this lesson, we’re going to get you started on your way to developing an AdSense-worthy website. To learn how to setup an Adsense account and place Google ads on your site please read Part 1 of this Google Adsense series .

Choosing Your Niche

Before you launch an AdSense website, you need to choose a topic that will generate a lot of traffic. That means conducting keyword research to see how many people are going online to seek out this kind of information.

When you start considering a niche, brainstorm a list of keywords that would be relevant to your subject matter. You want to choose topics with thousands of searches – like 10,000-20,000 per month.

If you can find keywords generating mass amounts of traffic like this, then you can go and find out how many products are being sold within that niche. The reason you want to see if the market has plenty of products is because these advertisers are the ones who will be advertising on your site through AdSense, helping you earn commission from every single click.

Start with a research tool like the one from Google at https://adwords.google.com/select/KeywordToolExternal where you enter a keyword or phrase at the top of the page and then get results about search volume and Adwords bids.

Once you find a topic that has a large number of searches and a fair amount of Awords bids, you can start plotting out how you’ll build a mammoth website with all of the content that will appeal to this broad audience.

When you’re creating an information product, narrowing your niche can be beneficial, but you don’t have to do that with AdSense sites. Let’s take look at an example.

You could have a website called AllAboutBaseball.com with numerous sections that each had AdSense pages on them. You could have a Baseball Memorabilia area, a section to discuss the most recent games, a statistics section on players in each division or on every team, and a legends section. You could even have a Baseball 101 section that teaches people what the game is all about.

Expansion is the key to developing a profitable AdSense site. When you do decide to drill down within a niche, just expand it right on the primary domain. For example, the statistics section of your domain of ilovebaseball.com could be housed at stats.ilovebaseball.com. Make your website a one-stop-shop for all of your niche’s needs.

The more pages your viewers have available to sift through, the more likely it is that they’ll click on one of your AdSense ads and help you earn money for your efforts.

Creating Search-Worthy Content

When you sit down to create (or hire someone to create) your content, you need to keep in mind that Google is looking for those who scam the system. Do not try to create an article that sounds like this:

“Baseball is the best game because baseball is played a lot. I play baseball with my kids and they play baseball on baseball teams. Do you like to play baseball? Baseball is a fun sport.”

Not only will Google nix your dreams of getting a high ranking in the SERPs (Search Engine Results Pages), but the goal is to get your visitors to keep coming back – to bookmark your site and come again, to generate more revenue for you.

People who feel your site provides value tell their friends about it. They add it to their link list and share it with others. They return often to see what new content you have, so you mustn’t disappoint them.

Search-worthy content does need to be keyword optimized, but don’t overdo it to the point that it’s not interesting to read, like the example above. Here is an example that would benefit your site’s purpose and fulfill the reader’s needs at the same time:

“Baseball is one of America’s bestloved past-times. If you’re in the market to begin collecting baseball memorabilia, then you may want to start by sending away for autographs of today’s big ticket draws to nightly summer baseball games, such as Derek Jeter of the New York Yankees.”

This is very dense with the keyword baseball, and it’s not even necessary to use the word that often. Choose one keyword or phrase for each page within your site. One page can be dedicated to a certain player, another to an article on autographs, and another to tickets.

When you conduct thorough research, you should be able to amass a list of thousands of keywords – and this gives you the ability to put thousands of pages within your website for better AdSense results. Use tools like Micro Niche Finder . When you use Micro Niche Finder, it allows you to continue “digging down deeper” within each keyword, which helps you expand your list of potential article topics.

Related posts:

1. Free Online Marketing Tools You don’t have to look very hard to find a...
2. Niche Market Research with Google Experiments Successful Internet marketers know that the key to making money...
3. Make Money With Google Adsense (part 1) Adsense continues to be an easy way to make money...
4. Micro Niche Finder Review You can use Google to research a niche’s viability, but...
5. Use Social Networking Sites to Make Money Online One of the major problems that people have with social...