Retailers know how to get additional sales. Go into any big retail store – WalMart, Target or your favorite supermarket and look around. At back-to-school time, they have all of the colorful notebooks right next to the backpacks. There are pens, pencils and markers just next to those.

Or think of this – on rainy days, WalMart has umbrellas right up front where you can see them and realize that it’s raining and you need one – genius! When the big game is coming up, you’ll see team logo merchandise and cakes and cookies decorated with the team logo waiting for you when you walk into the store – after all, you do need to have a team cake for the game, don’t you?

It’s all about marketing the right things at the right time and in the right groups. Marketing an eBook is one thing. Hopefully, you’ve researched the best way to do that and you have all of your programs and tools in place – and hopefully your eBook is getting attention and selling.

That’s great! But, you could have add-on sales to increase your incoming revenue if you have mapped out your product promotion strategy. You can use tools that include affiliate offers, one time only (OTO) offers, and cross promotions. You should be striving to use all of these as a vehicle to make more money online from your ebook sales.

Imagine that you’re selling an eBook on down-home barbecue recipes and how to plan a great barbecue. What you need to do is market that eBook and sell related items with it. How about a BBQ sauce of the month program or a specialty set of grilling accessories?

There are many ways to add serious revenue to your affiliate sales. You can review tangible items that complement your eBook’s topic and hyperlink to items they can buy online, at places such as Amazon.com. You could become an affiliate for sites like OmahaSteaks.com or KansasCitySteaks.com and earn every time one of your customers places an order – they’re interested in grilling, right?

You may also create Joint Venture partnerships for up-selling purposes. Your website is a great place for others to advertise their own wares. You can agree to promote a merchant’s products or services in exchange for a commission from sales that they get as a result of that promotion.

Your Joint Venture partner should be able to set up a system to track the conversion of traffic you send to their site. This will be similar to an affiliate program. They can set up a landing page specifically for your traffic. You can do this with almost any product or service as long as the product owner is willing to provide you with a way to ensure you’re getting your deserved commissions.

Another good way to add onto your eBook sales is to do cross promotions. Cross promotions involve up-selling the customer on a product that will enhance the product they just bought from you.

For example, your customer just purchased an eBook on Pay-Per-Click Marketing. You can up-sell them on other eBooks that teach advertising techniques, such as a Guide to Social Bookmarking.

Cross promotions work beautifully because your customer is already excited about the initial purchase. When they’re immediately offered extra products or services that will further enhance that purchase, you’ll be much more likely to get add-on sales.

One-Time Offers are also an excellent way to add more revenue to your eBook sale. Using the example of a skincare eBook, you could give an OTO offering of an additional special report on skincare secrets for a reduced price, or a one-year membership in an exclusive online community or club devoted to the best skincare innovations and secrets for younger looking skin, at a set price they won’t see again.

The whole point is to see what type of value-added services or products you can offer to your customers that will bring in more more money, while giving them what they need in the process. When you’re offering extras that make sense, piquing their interest, or exciting them, you’ve got another sale on the books.

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