Facebook is a great social network. Although it originally started out as a hangout for college students, it’s evolved into much more than that. These days it’s also a great place for adults to network and share common interests.
The concept of the site is simple. You sign up for an account and then fill out a profile. You can make a list of your interests, add photos of yourself, and even include fun add-ons to your profile. Then you can look for other people you’d like to network with and add them to your list of friends.
Most people use these friends lists just to meet like-minded individuals and make friends, but marketers also use the site to get in touch with potential customers. It can be a great way to find traffic if you know what you’re doing.
Marketing on Facebook is a complex system that may take a while to master. You see, unlike most other social networks, Facebook has no problem with people using the site to network for business purposes and even do a little marketing. But they don’t like certain kinds of marketing, so you have to be very careful about the type of marketing you use.
You don’t want to get banned. You may spend a lot of time building lists of friends and developing relationships with them so you can market to them. If your account is banned, you’ll lose all of the friends you’ve built up and thus lose all of the work you’ve put into building the list in the first place!
Smart marketers know that time and money should never be wasted, so it pays to follow the rules. Why spend weeks building a large list of friends, only to destroy what you’ve built with a few big mistakes? It’s much better to play it straight and make money from your list of friends for the long term.
The basic premise of social marketing is to build a list of friends orfollowers, then network with them in order to build name recognition and get your links seen. In order for social marketing to be truly effective, you’re going to have to actually network with people. It’s not called a “friends list” for nothing!
You’ll need to actually talk to people, build relationships, and build trust. Basically, you want people to remember your name and trust you enough to buy whatever it is you are selling or recommending. This is true for any niche, not just marketing to other marketers.
Let’s say you’re building a list of friends in the golf niche. You’ll want to specifically seek out golfers to comprise the majority of your list, of course. Then you’ll need to actually talk to them about golf. Imagine for a moment that you’re not there to make money – you’re actually just a regular golf fan who wants to talk to other golfers about your passion.
This is the frame of mind you need to be in. You need to build a presence as if you’re just there to discuss your passion for the market you’re targeting, whatever that market may be. It helps if you’re really interested in the niche, because it will make it easier for you to interact and become trusted by the people you want to market to.
Pouring your heart into your interactions with people will get you friends who are loyal and trusting. They’ll feel the passion you have for the topic, and they’ll start to respect you as someone who really knows what they’re talking about.
This is key. If you want people to trust you and buy from you, they need to believe you’re really an authority on the topic. Most people are smart enough to know they should only take advice from someone who actually appears to have expert knowledge and experience on a particular topic
The point is, people buy from people they know, like, and trust, and they take advice from people they believe are knowledgeable about the topic. It makes little sense to do otherwise, because taking advice from someone who doesn’t know what they’re talking about can potentially cause problems, and at the very least be frustrating.
One very good way to market on Facebook is to start groups. A group is filled with people who share a common interest. For example, if you’re in the golf niche you could start a group specifically for golfers.
You could even further focus the niche by building a group specifically for female golfers or professional golfers. The more tightly-focused the niche group is, the more effective it’s likely to be in selling products to that target audience.
Groups are great, because you can do almost anything you want with them. You can invite anyone on your friends list to join your group. They have no obligation to join, of course, but those who do are fair game for marketing.
As long as you don’t use the group to constantly spam members and you actually make the group a fun and educational activity, you’ll have a list of people who are proven to be interested in a topic and you’ll have permission to market to them. And, voila, you have the perfect seller/buyer scenario!
You’re also free to place links to your own websites and products on your Facebook profile page. Anyone who becomes your friend and looks at your profile can see those links, and they can follow them to visit your websites. Just don’t add affiliate links to your profile. Facebook doesn’t want people using their site to spam affiliate links.
One thing you should not do is spam your friends’ “walls.” A wall is the section on a profile where peoplecan leave comments. Some people will write on other people’s walls and drop links in. This is not only considered bad form, but it could get you banned.
If you want to make use of walls, you can just leave interesting comments regarding your niche, and people can become your friend if they like the post you made. This is a great place to show off your knowledge of your niche.
You can post interesting tidbits of information or answer people’s questions this way. To make money online through Facebook may seem a bit complex, but it’s actually very easy. The traffic potential is great, so it’s worth taking the time to learn how to do it the right way!