Archive for the ‘social media’ Category

Social Media Marketing (SMM) plays an important role in Internet marketing by the creation and distribution of your content (and/or products and services) by one of many forms of viral marketing. You can do this by creating content that is interesting, compelling and exciting for readers. This content can end up bookmarked, or getting hits on Digg or any of the other social news sites. This adds up to exposure for you.

Perhaps the most well known method of garnering the attention of customers is by sharing your content via social news and networking sites. The way to do this is to encourage people to share your content by recommending you to Digg, StumbleUpon and other sites that specialize in getting content into the hands of many and offering those readers the opportunity to either give your content a big visibility boost or to bury your content in the ranks.

A fairly new addition to the social network outlets toolkit is Social Media for Firefox. It has been coined by 97thfloor.com as “the ultimate time saver to building powerful social media accounts.” And because of what it does, that might be a true assertion. The key to getting your content noticed and moved up in position on Digg and similar sites is to find out what’s getting attention. This usually means being on top of what stories are becoming popular, and jumping on that track with some really killer content.

If you see that Digg is having a run on stories about water shortages, you can jump over to StumbleUpon and submit some content regarding that topic. If you get in quickly, you you’ll be one who gets your account listed on the popular page, which will get you added attention, fans, and friends.

Social Media on Firefox is actually quite easy to use. Say you’re browsing your favorite social news sites – Digg, Del.icio.us, Reddit or StumbleUpon. If you have Social Media for Firefox, you will see icons next to each story. They contain submission information, including full details of each story.

You can use this information to find out where lots of stories in that niche have been submitted, and where few or no stories have been submitted. Once you begin to see how content migrates from site to site, you can see where you need to get yours in first. This gives you a great advantage!

Social Media for Firefox allows you to set the application to either Manual or Automatic. Manual can be used to see if a specific story has been submitted to social news sites, and if so, which ones. This works well when you are checking a single URL, and lets you see where the story hasn’t been submitted so you can get your foot in the door there. Automatic will check every URL you go to without having to use the manual option each time. It works well for browsing entire social sites.

Using Social Media for Firefox can be an excellent way to get a leg up in a competitive place. If you know where the competition is scarce, you’ll be able to hit that area hard, get yourself noticed easily and make more money.