Archive for the ‘google adsense’ Category

In this lesson, we’re going to get you started on your way to developing an AdSense-worthy website. To learn how to setup an Adsense account and place Google ads on your site please read Part 1 of this Google Adsense series .

Choosing Your Niche

Before you launch an AdSense website, you need to choose a topic that will generate a lot of traffic. That means conducting keyword research to see how many people are going online to seek out this kind of information.

When you start considering a niche, brainstorm a list of keywords that would be relevant to your subject matter. You want to choose topics with thousands of searches – like 10,000-20,000 per month.

If you can find keywords generating mass amounts of traffic like this, then you can go and find out how many products are being sold within that niche. The reason you want to see if the market has plenty of products is because these advertisers are the ones who will be advertising on your site through AdSense, helping you earn commission from every single click.

Start with a research tool like the one from Google at https://adwords.google.com/select/KeywordToolExternal where you enter a keyword or phrase at the top of the page and then get results about search volume and Adwords bids.

Once you find a topic that has a large number of searches and a fair amount of Awords bids, you can start plotting out how you’ll build a mammoth website with all of the content that will appeal to this broad audience.

When you’re creating an information product, narrowing your niche can be beneficial, but you don’t have to do that with AdSense sites. Let’s take look at an example.

You could have a website called AllAboutBaseball.com with numerous sections that each had AdSense pages on them. You could have a Baseball Memorabilia area, a section to discuss the most recent games, a statistics section on players in each division or on every team, and a legends section. You could even have a Baseball 101 section that teaches people what the game is all about.

Expansion is the key to developing a profitable AdSense site. When you do decide to drill down within a niche, just expand it right on the primary domain. For example, the statistics section of your domain of ilovebaseball.com could be housed at stats.ilovebaseball.com. Make your website a one-stop-shop for all of your niche’s needs.

The more pages your viewers have available to sift through, the more likely it is that they’ll click on one of your AdSense ads and help you earn money for your efforts.

Creating Search-Worthy Content

When you sit down to create (or hire someone to create) your content, you need to keep in mind that Google is looking for those who scam the system. Do not try to create an article that sounds like this:

“Baseball is the best game because baseball is played a lot. I play baseball with my kids and they play baseball on baseball teams. Do you like to play baseball? Baseball is a fun sport.”

Not only will Google nix your dreams of getting a high ranking in the SERPs (Search Engine Results Pages), but the goal is to get your visitors to keep coming back – to bookmark your site and come again, to generate more revenue for you.

People who feel your site provides value tell their friends about it. They add it to their link list and share it with others. They return often to see what new content you have, so you mustn’t disappoint them.

Search-worthy content does need to be keyword optimized, but don’t overdo it to the point that it’s not interesting to read, like the example above. Here is an example that would benefit your site’s purpose and fulfill the reader’s needs at the same time:

“Baseball is one of America’s bestloved past-times. If you’re in the market to begin collecting baseball memorabilia, then you may want to start by sending away for autographs of today’s big ticket draws to nightly summer baseball games, such as Derek Jeter of the New York Yankees.”

This is very dense with the keyword baseball, and it’s not even necessary to use the word that often. Choose one keyword or phrase for each page within your site. One page can be dedicated to a certain player, another to an article on autographs, and another to tickets.

When you conduct thorough research, you should be able to amass a list of thousands of keywords – and this gives you the ability to put thousands of pages within your website for better AdSense results. Use tools like Micro Niche Finder . When you use Micro Niche Finder, it allows you to continue “digging down deeper” within each keyword, which helps you expand your list of potential article topics.

Adsense continues to be an easy way to make money online. When you create a website or blog with dozens of pages of valuable content, Google allows you to place ads on your site and earn revenue whenever your visitors click through on the links. Here’s how to get started with Adsense.

Setting Up Your Google AdSense Account

When you go to google.com/adsense, you’ll have to apply for an account and get it approved before you can start earning money with other people’s ads. First, they’ll ask for your website’s URL and language. Then they ask you to fill in your contact information so that they know where to send the money.

Here’s what you can’t do: You can’t entice or instruct people to click on your ads. You can’t click on the ads yourself.And you can’t place ads on an adult content site. People have lost thousands of dollars by violating Google’s rules and having their account shut down without notice so read the AdSense program policies carefully.

After you submit your request for approval, you should hear back from Google as to whether or not your site qualifies to run AdSense ads and Google search boxes. If you’re not approved, find out why and remedy the situation.

Placing the Ads on Your Site

Once your account is approved, log in and click on AdSense set-up. You can then create ad blocks that you’ll place within the HTML of your website – this is where the ads that are served from the Google servers will physically be placed on your website. You don’t have to be tech-savvy to do this.

You can open your web page in FrontPage (or any free HTML editor) and using the “Normal” view, choose where you want your ads to be placed and click on that spot. Then click on the HTML tab and wherever the mouse is currently at, ,paste it into the HTML code and click Save.

When you do a preview, you may not see the ads running right way.Usually there’s a 10 to 20 minutes lag between the time you submit it and the time it takes Googlebots to crawl your site and figure out what kinds of ads to show based on your subject matter.

They automatically know if your site is about baseball, to show baseball ads. If it’s about Internet marketing, then those kinds of ads will show up. Have you ever opened an email in Gmail (Google mail) and noticed the ads match something about your email?

For instance, if your email is from your “mom” then mother’s day ads might show up. If you sent an email to someone about your family tree or genealogy, then ads for those topics would be at the top of your Gmail account – it’s all a part of how Google defines relevancy and caters to the needs of your traffic.

If you choose AdSense for content,you’ll determine what size ad you want,the color scheme, and whether you want a block ad space or text links. After formatting them to look how you want,you can place the ads on channels.

Channels allow you to track and test your ads. You can see which colors perform best, whether placement at the top left corner of your site or on the right sidebar delivers more click-throughs, and which formats (links or ad blocks) visitors are attracted to more than others. When you select all of the specifics, you then see a box of HTML code, which you simply cut and paste into your website wherever you want it to be.

You also have the opportunity to use AdSense for search. If you choose to put a search box on your site, you can customize it so that it only lets them search Google, or search up to three other sites. You can also choose what kinds of results show up according to your site’s theme and track the performance of various search boxes by using channels again.

When you’re setting up your Adsense account, you can use a competitive ad filter that blocks your competitors from showing up within your ad blocks or search engine boxes. You don’t have to block the whole domain, but you can block one page if you wish.

As you continue building your website or blog, you’ll want to periodically run reports to see how your ads are performing. Then, to help you earn the most money from your content, test and tweak them on additional pages to determine which methods your visitors prefer.