Is finding a good niche a matter of keyword, market and competition research? Or should we, in the famous words of Joseph Campbell, “Follow our bliss”?

Let’s take what may appear as the easy way out of answering this, and say  Both!” Whether or not you firmly believe in taking inspired action, it’s also important to take practical measures.

This means creating web content about subjects that interest you, but not before checking out the niches first. The Internet is brimming over with quality content in some niches where the competition is just too fierce, especially if you’re on a tight budget, and the content just may not be worth your time.

So here’s the progression I recommend:

1. Make a list of your interests.

2. Starting with something that interests you the most, research the market and the online competition until you decide whether to use it “as is,” narrow it, or scratch it.

3. Create the first pages of a site around this niche and its sub-niches, monetize them, then go on to the next interest and do the same. Continue growing the sites you started.

If you’re not sure what really interests you, ask yourself some or all of the following questions, and quickly jot down your answers, without judgment Some of these may seem silly, but they are the type of questions asked on many career interest tests. You don’t need to go through all of these, but keep in mind the objective is to have a list of at least 10 things that pique your interest:

- What do you really love to do?
- When you’re in a bookstore, what section do you feel drawn to?
- When you go to the mall, what stores are most fun for you to visit?
- What were your favorite things to do when you were a kid?
- What hobbies do you have now that you enjoy?
- What memories make you smile the most?
- If you didn’t have to work, how would you spend your time?
- Do you have or would you like to have any pets?
- If you could take any classes you wanted, tuition free and just for personal interest or fun, what would you sign up for?
- If you won a free vacation to anywhere in the world, where would you go?
- What do you enjoy watching on TV?
- What are your favorite holidays and why?
- Is there an aspect of parenting or childhood that fascinates you?
- Are there any causes that you feel passionate about?
- If you won the lottery today, other than investing, how would you spend the money?
- If you were to teach a class on any subject (to any age group) what would you teach?
- If money were no option, how would you spend your time?

The idea of these questions is to help you break through any limitations you may have. When you don’t limit yourself, you can discover true passions you’d  forgotten about in the hustle and bustle of life. The idea again is to focus on what truly interests you rather than what you think should interest you or where you think you’ll make money.

Don’t forget. Many people of great wealth made their money by following their bliss – from Walt Disney to Bill Gates.

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